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SU:M 37° Brand Film
Promotional video for LG Household & Healthcare Ltd.’s skincare brand SU:M 37° launching in China. Saworl created detailed and engaging illustration of ‘Secret Essence,’ the main product of SU:M 37°, to show the their efforts and the natural fermentation process of the product in a friendly and light-hearted way.
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LG생활건강의 자연발효 화장품 ‘SU:M 37°(숨37도)’ 중국 진출을 위한 소개 영상. SU:M 37°를 대표하는 제품인 시크릿 에센스를 만들기 위한 노력과 과정을 무겁지 않으면서 친근하게 표현하기 위해 사월의 따뜻하고 디테일이 살아있는 일러스트레이션을 이용한 영상으로 제작하였다.
Client: LG Household & Health Care
Agency: Mate Communication
Creative Director: Kim Jehyung, Kwon Hyejin
Illustration: Kim Jehyung, Kim Minyoung, Kang Hojung, Lee Minkyung, Jung Yiseul
Motion Graphic: Kim Taekyun, Cho Yulee, Lee Minkyung
Date: 2016/06
Date: 2016/06