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Samsung Card Select 34
Key visual design for the second Samsung Card Select 34, an annual picnic concert. This year, Saworl created illustrations for the “Digital Experience Shop,” which introduced the service that Samsung Card provides and allowed the public to try them out. For the ease of understanding services and benefits, the design was a combination of pictogram and illustration.
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올해로 2회째를 맞는 피크닉 형식의 콘서트 ‘홀가분 페스티벌’ 올해는 삼성카드의 디지털 서비스를 직접 소개하고 체험할 수 있는 ‘디지털 체험관’을 위한 일러스트를 사월이 진행하였다. 소비자들이 직관적으로 체험관이 소개하는 삼성카드의 서비스와 혜택을 쉽게 이해할 수 있게 픽토그램과 일러스트를 조합하여 표현하였다.
Client: Samsung Card
Design: Kim Jehyung, Shim Bora
Illustration: Shim Bora, Kim Minyoung, Kang Hojung, Lee Minkyung
AE: Jang Woojin
Direction: Kim Jehyung
AE: Jang Woojin
Direction: Kim Jehyung
Date: 2016/05