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New Logo and Identity for YBM
YBM launches its new corporate identity, featuring a new mark that demonstrates both historical value and challenging spirit. YBM finally renews its identity for the first time in their 50 years of history after many drafts and failures to represent not only the heritage of the brand, but “youth and challenging spirits” in its new identity. The new mark is designed to expose the “New YBM” and to be utilized both online and offline.
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YBM 50년 역사와 전통을 계승하면서, 변화와 도전정신의 정신으로 진보하는 YBM의 새로운 CI. YBM은 설립 이후 최초로 리뉴얼하는 CI 작업은 YBM의 Heritage와 새로운 시대에 걸맞은 “젊음과 도전정신”을 느낄 수 있는 CI로 표현하기 위해 오랜 시간 수많은 시안과 시행착오를 거쳤으며, 최종적으로 새롭게 변화하는 YBM을 느낄 수 있는 디자인 안으로 결정되어 온라인, 오프라인에서 사용 중이다.
Client: YBM
Agency: Helo8
Design: Shim Bora, Yu Chanju
Firm: Ionbrand
AE: Jang Woojin
Direction: Kim Jehyung
Date: 2016/03
Agency: Helo8
Design: Shim Bora, Yu Chanju
Firm: Ionbrand
AE: Jang Woojin
Direction: Kim Jehyung
Date: 2016/03