Project Overview
스튜디오사월은 KB금융그룹의 문화예술행사 키 비주얼을 제작하였습니다. 이번 프로젝트는 누구나 전국 공립 미술관 및 박물관을 무료로 관람할 수 있도록 지원하는 프로젝트입니다. 미술 감상 문화 저변 확대와 지역사회 상생 도모를 통한 ESG 경영 및 사회적 가치 실현이라는 목표 아래 키워드를 추출하였습니다. 따라서 KB 로고의 여백에서 파생된 기본 도형들을 다시 세분화 및 재조합하여 KB의 형태를 유지하면서도 보다 풍부한 시각적 리듬과 구조적 완성도를 전달합니다. 단순함 속에서도 다층적인 표현이 가능해 브랜드 해석의 깊이를 더했습니다.
We produced key visuals for KB Financial Group's cultural and artistic events. This project supports anyone to view public art museums and museums nationwide for free. Keywords were extracted below the goal of realizing ESG management and social values by expanding the base of art appreciation culture and promoting coexistence in local communities. Thus, the basic figures derived from the margins of the KB logo are subdivided and recombined again to deliver a richer visual rhythm and structural completeness while maintaining the KB shape. Multi-layered expression is possible even in the simplicity, which adds depth to brand interpretation.
We produced key visuals for KB Financial Group's cultural and artistic events. This project supports anyone to view public art museums and museums nationwide for free. Keywords were extracted below the goal of realizing ESG management and social values by expanding the base of art appreciation culture and promoting coexistence in local communities. Thus, the basic figures derived from the margins of the KB logo are subdivided and recombined again to deliver a richer visual rhythm and structural completeness while maintaining the KB shape. Multi-layered expression is possible even in the simplicity, which adds depth to brand interpretation.
CLIENT
KB Financial Group
DATE
2025.06
KB Financial Group
DATE
2025.06