Project Overview
한화생명이 주최하는 2025 Global Mentorship Camp의 로고와 키 비주얼을 제작하였습니다. 이번 캠프는 금융 전문가들이 글로벌 네트워크를 확장하고 실질적인 인사이트를 얻는 자리로, 이에 맞춰 ‘커뮤니케이션’과 ‘네트워킹’을 핵심 가치로 설정하고 시각적으로 구현했습니다. 로고는 대화를 상징하는 말풍선 모티프를 기반으로 금융 전문가들이 지식과 경험을 교류하는 장면을 직관적으로 담아냈습니다. 확장된 키 비주얼은 말풍선과 도형의 다층적 구조로 소통의 깊이를 표현하고, 우상향 배치를 통해 성장과 네트워크의 확장을 상징합니다. 또한 그라데이션 효과를 적용하여 역동성과 지속적 발전의 의미를 강화함으로써, 2025 Global Mentorship Camp의 비전과 정체성을 완성했습니다.
The logo and key visual for the 2025 Global Mentorship Camp, hosted by Hanwha Life, were designed to embody the event’s purpose and values. As a platform where financial professionals expand global networks and gain practical insights, the camp required a visual identity that communicates both professionalism and growth. The logo adopts a speech bubble motif to symbolize dialogue and the exchange of expertise among participants. Building on this, the key visual extends the motif into layered geometric forms, representing the depth of communication and collaboration. The upward composition conveys growth and network expansion, while gradient effects reinforce dynamism and continuous progress. Together, these elements establish a cohesive vision and identity for the 2025 Global Mentorship Camp.
The logo and key visual for the 2025 Global Mentorship Camp, hosted by Hanwha Life, were designed to embody the event’s purpose and values. As a platform where financial professionals expand global networks and gain practical insights, the camp required a visual identity that communicates both professionalism and growth. The logo adopts a speech bubble motif to symbolize dialogue and the exchange of expertise among participants. Building on this, the key visual extends the motif into layered geometric forms, representing the depth of communication and collaboration. The upward composition conveys growth and network expansion, while gradient effects reinforce dynamism and continuous progress. Together, these elements establish a cohesive vision and identity for the 2025 Global Mentorship Camp.
CLIENT
Hanwha Life
DATE
2025.07