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AMOREPACIFIC Calendar 2016
Design of 2016 Amore Pacific Calendar, which will be seen by the employees and consumers every day throughout the year. The ingredients used by Amore Pacific for their cosmetic products were turned into heartwarming illustrations made by Studio SAWORL, and the design emphasized ‘Koreanness’ in order to show the company’s identity as the Korea’s top cosmetic company. Also, in addition to the graphic elements, various factors (font size, space for users to take a note) were considered for user convenience.
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2016년 1년 동안 아모레퍼시픽 직원들과 소비자들이 매일 만나게 될 아모레퍼시픽 캘린더 디자인. 아모레퍼시픽에서 생산되는 화장품의 원료를 스튜디오 4월의 따뜻한 일러스트레이션으로 표현하고, 디자인은 한국적인 느낌을 최대한 표현하여 한국을 대표하는 코스메틱 회사임을 나타내었다. 그래픽적 요소 이외에도 사용자의 편의성을 위한 여러 가지 요소(폰트의 크기, 정보의 표시 메모를 위한 공간)를 고려하여 작업하였다.
Client: AMOREPACIFIC
Direction: Kim Jehyung
Illustration: Kim Minyoung
Design: Shim Bora, Kim Minyoung
Date: 2015/11